The Human Papilloma Virus Vaccine Essay examples - 2046 Words

The Human Papilloma Virus, in short terms known as HPV, is a sexually transmitted infection that can potentially lead to cervical cancer and genital warts. All cases of HPV do not cause cervical cancer, only certain strains. Yet, the rising number of deaths from cervical cancer actually caused by HPV has undeniably caught the attention of the public. In response to the cervical cancer death rate, pharmaceutical companies have developed an HPV vaccine. The vaccine was considered a major medicinal breakthrough for some, but raised a number of concerns for others. Although the safety along with the effectiveness of the vaccine has been proven, it continues to originate controversy as both advocates and opponents assess their views of whether†¦show more content†¦The numbers are mind-boggling, but they are continuously rising each year. However, as mentioned early on advocates affirm that pharmaceutical companies have become proactive upon the issue and introduced an HPV vaccine to the public. In 2006, an HPV vaccine/cervical cancer vaccine known as Gardasil was put on the market. Gardasil has been proven to be safe and effective in preventing not only genital warts, but certain strains of HPV that cause cervical cancer as well. Those in favor of the HPV vaccine declare that the overall administration of the vaccine employs several benefits. When teenage girls receive the vaccine it is administered three times over a six month term. After this period, they will never receive HPV immunizations again. The HPV vaccination will last them for the rest of their lives, meaning these girls will be fully protected from the four strains of HPV quoted beforehand. Once the risk of HPV is reduced their risk of cervical cancer is reduced as well. In turn, this could possibly reduce the number of abnormal Pap smear results documented each year. High vaccination rates will significantly reduce the approximately 3.5 million abnormal Pap results experienced by American women each year, many of which are caused by transient or persistent HPV infections. These abnormal Pap results require millions of women to seek follow-up care, ranging from additionalShow MoreRelatedThe Ethics Associated With The Gardasil Vaccine1318 Words   |  6 Pages The Ethics Associated With the Gardasil Vaccine Molly Root St. John Fisher College Introduction Vaccinations are a topic of controversy in our society here in the United States. People have different perceptions and ideas about their personal medical care surrounding the suggestion to get vaccinated. Thousands of people adhere to the suggestions of their medical providers, while others challenge the idea of vaccinations. Individuals might choose to refuse vaccinations due toRead MoreHpv Vaccine1161 Words   |  5 PagesAge Limit On HPV Vaccine? Being the 50 percent of sexually active people will have genital hpv in their lifetime the Human papilloma virus is the most common sexually transmitted virus in the United States of America.There are two vaccines that are currently available to prevent the Human papilloma virus that cause the most cervical cancers.The vaccines are Cervarix and Gardasil which also treats genital warts as well as anal and vaginal cancers. No federal laws yet mandate vaccinations but allRead MoreThe Common Sexually Transmitted Infections1539 Words   |  7 PagesThe human papillomavirus is one of the most common sexually transmitted infections in the United States. The human papillomavirus dates back to the nineteen hundred. Scientists did not know why people who had sexually transmitted infections also had cancer. It was not until the nineteen-eighties, that scientist discovered that the human papilloma virus may cause cancer (Preventing Cervical Cancer).The human papillomavirus is known to cause gen ital warts and cancer in both men and women. In the yearRead MoreThe Human Papillomavirus And Its Effects On The United States1561 Words   |  7 PagesThe human papillomavirus remains one of the highest common sexually transmitted infections in the United States. The human papillomavirus dates back to the nineteen hundreds. Scientists during the nineteen hundreds did not comprehend on why people who had sexually transmitted infections also had cancer. It was not until the nineteen-eighties, that a scientist discovered that the human papilloma virus caused cancer (Preventing Cervical Cancer). Moreover the human papillomavirus causes genital wartsRead MoreCervical Cancer : A Preventable Death1182 Words   |  5 Pagesthat women became susceptible to developing cervical cancer following HPV (Human Papilloma Virus) infection. Awarded with half the Nobel Prize in Physiology or Medicine 2008, Harald zur Hausen presented novel human papilloma viruses as key contributors to the cancer, a s HPV type 16 and 18 genomes and expression of its specific DNA genes merged into the tumour host cell genome. His discovery made it possible to develop a vaccine against the second most common cancer among women, as well as leading toRead MoreUrinary And Reproductive Case Studies1364 Words   |  6 PagesURINARY AND REPRODUCTIVE CASE STUDIES 2 Urinary and Reproductive Case Studies The urinary and reproductive systems are two of the eleven systems which comprise the human body. The urinary system filters waste from the blood and eliminates it from the body through the production of urine. The reproductive system is collection of male and female organs that together can produce life. Each of these systems has disorders unique unto themselves. Through the examination of three caseRead MoreIgnorance Vs. Intelligence : Animal Experimentation And Life Saving Medical Technology952 Words   |  4 PagesIntelligence: Animal Experimentation and Life Saving Medical Technology The use of non-human animals in experiments in order to gain a further understanding of the functions of biological systems is known as animal experimentation. Medicine as it is known today would not exist without animal experimentation, also referred to as animal testing, animal research, and/or biomedical testing. Albert Sabin, who developed the Polio vaccine said, â€Å"Without animal research, polio would still be claiming thousands of livesRead MorePreventing Cervical Cancer through HPV Vaccinations Essay examples856 Words   |  4 Pagesthe reproductive system. According to the CDC in 2010 11,818 women in the United States were diagnosed with cervical cancer and 3,939 women in the United States died from cervical cancer. The most common type is squamous cell carcinoma. Human papilloma virus, otherwise known as HPV, is known to cause cervical abnormalities and has been linked to cervical cancer. Some signs and symptoms of cervical cancer are abnormal vaginal bleeding or discharge and pelvic pain and pressure. Cervical cancerRead MoreCauses And Effects Of Cancer1048 Words   |  5 Pagestobacco smoke, radiation from radioactive elements and many other factors. The only type of cancer that can be caused by an infection is the viral cancer. Viruses that cause cancer are called oncoviruses; oncoviruses represent approximately 15% of all human cancers worldwide (Liao 115). Viruses are made up of small portion of either DNA or RNA(sometimes both) surrounded by a protein coat. Viruses enter a living cell and insert portion of their DNA or RNA into the host cell, allowing the host cell to reproduceRead MoreBiography of Harald Zur Hausen1196 Words   |  5 Pages1936 in Gelsenkirchen-Buer, Germany. He studied Medicine at the Universities of Bonn, Hamburg and Dà ¼sseldorf and received his M.D. in 1960. After his internship he worked as postdoc at the Institute of Microbiology in Dà ¼sseldorf, subsequently in the Virus Laboratories of the Children s Hospital in Philadelphia where he was later appointed as Assistant Professor. After a period of 3 years as a senior scientist at the Institute of Virology of the University of Wà ¼rzburg, he was appointed in 1972 as Chairman

Satan in Paradise Lost - 874 Words

Seeing Satan in a different light in Paradise Lost Satan is a character that has been ridiculed and teased in our modern world because of his symbolization of evil, combined with the underlying hypothesis that good will always triumph over evil ultimately questioning and mocking his presence. In Paradise Lost John Milton frays from the typical view of Satan as the devil-on-your-shoulder by having the readers absorbed in the idea that they actually feel sympathetic towards this evil creature. Within lines 605-645 in Book 1 Milton humanizes Satan on a level that the readers can relate, which aids to their view of sympathy towards him. These lines establish a struggle within Satan and illustrate his banishment from Heaven, which brought him†¦show more content†¦Here the reader sees Satan describing how God doesn’t have to do anything, he accomplished something once and is now valued while Satan has to constantly try and justify himself. God is held up by â€Å"old reput e†, that he will sit on his thrown and won’t be touched because he is God and there is no hope for Satan to overcome this reputation. When Satan goes on to tell the reader that God just being God â€Å"tempted our attempt, and wrought our fall†(1.642) he is providing the image of going into battle. Ultimately it wasn’t his fault he had to perform such a task but it was God’s â€Å"old repute† that made him go forth with the battle. That maybe then Satan would get his own solid image instead of being compared to various towers [without the implication of there always being a taller one]. It is through these humanizing images presented that the reader is able to feel sympathy towards someone who is said to be feared due to his excess evil. By looking at Satan through different eyes it is although he becomes somewhat relatable to humans and suggests that he is misunderstood. That possibly there is more to the story between the separation of Heav en and Hell that the readers do notShow MoreRelatedThe Role of Satan in Paradise Lost1455 Words   |  6 PagesThe Role of Satan in â€Å"Paradise Lost† John Miltons epic â€Å"Paradise Lost† is one that has brought about much debate since its writing. This epic tells the Biblical story of Adam and Eve, although from a different perspective than what most people usually see. Milton tells the story more through the eyes of Satan, whom most people usually consider the ultimate villain. The way in which Satan is portrayed in this story has caused speculation as to whether Satan is actually a hero in this situationRead MoreCharacteristics Of Satan In Paradise Lost1029 Words   |  5 PagesMilton’s Paradise Lost is a classic epic poem that describes the fall of Satan and the expulsion of Adam and Eve from Paradise. Throughout the poem, Milton portrays Satan in a way that makes him tragically attractive to humans. Satan appears to be the protagonist of Paradise Lost and has several traits in which readers can identify with. Not only is Satan a tragic hero in the literature, but also he is also the main character in the pl ot and portrays many flawed human qualities. Because Satan is a fallenRead MoreCharacteristics Of Satan In Paradise Lost906 Words   |  4 Pagestalents and admirable characteristics propel them to conquer an impossible task. In the case of John Milton’s Paradise Lost, Satan exists as the protagonists of Milton’s epic, seeking revenge on God for punishing him to the depths of hell for leading a revolt against heaven. However, although Satan’s actions are villainous and sinful, his tale follows that of the traditional epic hero. Satan fits the characteristics of the epic hero through his illustrious status among his fallen angels and his immenseRead MoreSatan: the True Hero of Paradise Lost1635 Words   |  7 Pagestrue protagonist of Paradise Lost, has been brewing for centuries. One would gather that Milton, a Puritan, would have no problem casting God as the hero, and Satan as the antagonist. But looking back in history, Milton saw that most epic heroes had conflicts that prevented them from accomplishing their goals. God and his Son have no conflict, and Adams story doesnt really begin until the Fall of Man. Therefore, Milton was forced to select Satan as the hero of Paradise Lost because he adheres toRead More Miltons Satan in Paradise Lost Essay1783 Words   |  8 PagesMiltons Satan in Paradise Lost After researching Satan and his kingdom, Hell, through the Bible and Paradise Lost to compare and contrast the two characterizations, I realized that Milton must have been a true Bible scholar. Milton’s Satan is described so closely to the Biblical view of Satan that it is often times hard to distinguish the two. Milton changed and elaborated on a few characteristics of his Satan and his Hell in order to create Paradise Lost, but based his characterization andRead MoreCharacter Analysis of Satan in Miltons Paradise Lost735 Words   |  3 PagesFavorite Character in Paradise Lost One of the most intriguing characters in the epic Paradise Lost is Satan who rebels against God and chooses to live his life on his own terms. While Satan is commonly associated with evil, John Milton portrays him sympathetically and shows uses him as a tool to demonstrate the power of free will. In Paradise Lost, Satan can be considered to be the ultimate rebel. Not only does he defy God, but he also influences others to think for themselves and to blindly followRead MoreParadise Lost: Satan Hero or Villain?2668 Words   |  11 PagesSatan: Epic Hero or Villain? John Milton wrote one of the greatest epic poems of all time when he wrote Paradise Lost in 1667. The book tells about mans creation and fall while detailing characters and the plot beyond what the Bible taught. One of these characters is Satan, which is one of the most argumented, controversial, and popular characters in the history of literature. The reason for controversary is the unclarity of whether or not Satan is a hero or a villain. He contains manyRead MoreEssay on Satan in John Miltons Paradise Lost2512 Words   |  11 PagesWho is Satan? Satan’s definitions include the advocate of God, a personification of evil, the fallen angel, a spirit created by God, and also the accuser. People see Satan differently, some know of his existence, others think of him as just a myth, and there are those that just ignore him. John Miltons Paradise Lost tells of Satans banishment from Heaven and his gain of earth. He and his brigade have plotted war against God and are now doomed to billow in the fiery pits of hell. Satan is a complexRead MoreThe Progression Of Satan In John Miltons Paradise Lost1319 Words   |  6 Pages The Progression of Satan Paradise Lost is an epic poem written by John Milton other uses this epic poem to depict the integral scenes, or rather, experiences that lead up to the fall of mankind in the Garden of Eden. In the Bible, as well as all prominent, and popular religious works; there is a clear distinction as to who the reader should be cheering for throughout their readings. However, John Miltons Paradise Lost has turned this concept on its head. Rather than placing the focus ontoRead MoreParadise Lost: Is Satan a Tragic Hero? Essay1473 Words   |  6 PagesIn Miltons Paradise Lost, he writes the story of the fall of Satan, his followers, and mankind. Many critics often view Satan as the unlikely or tragic hero of the epic poem. Satan is, obviously, the main character throughout most of the poem, but not necessarily the hero. Satans main purpose is to fight G-d, and try to be on the same level as Him. The important thing is to realize that Satan is sin, and being humans, who are all born into sin, we can easily relate to a sinful character. G-d

Michelle v Canconcert Free Essays

string(131) " on the facts to suggest dishonesty, but her act of treating Ben’s wound with poison could possibly constitute recklessness\." Since Michelle suffers from depression, a recognized psychiatric illness, and does not suffer any physical injury, this is a case of duty of care (DOC) under Mental Harm (MM), as provided in sis CLAW. Circumstantial factors will be used to answer the reasonable verifiability question. From the facts, ‘sudden shock can be established as Michelle was in the midst of buying water when she was suddenly shocked by the bang and screams. We will write a custom essay sample on Michelle v Canconcert or any similar topic only for you Order Now Determination of DOC then falls upon sis(2)(b). The contentious issue is whether hearing the accident and its aftermath constituted Witnessing. A similar (but not identical) statutory interpretation issue arose in Wicks/ Sheehan, and the courts took a broad interpretation of the statute. Following this trend in interpretation, the concept of Witnessing should therefore not be limited to sense of ‘sight’ alone, as it is reasonable in such circumstances for one to be affected psychotically by sounds. By referring to provisions in sis(1)(c) CLAW, it can be further inferred that in general, statute intends for witnessing to encompass both concepts of ‘sight’ or ‘sound’ for MM. It was reasonably foreseeable that Michelle could suffer MM under sis(2)(b) as she dinettes Ben being injured and put in danger. The fact that Ben’s leg was broken due to the collapsed seating area shows that he was injured and being put in danger, and is still continually injured and being put in danger till Ben receives medical assistance. Therefore in considering those factors, it was reasonable for Michelle to suffer MM. DOC is established. Breach: The facts indicate that Concerted had been careless and caused the seating area to collapse. Since Consonance’s conduct was negligent, there is breach of duty. Causation: In establishing necessary condition, the ‘but for’ test is satisfied by showing that the incident had a profound effect on Michelle, resulting in depression. This satisfies factual causation. No scope of liability (SOL) issues as Michelle MM is direct result of the collapse seating area. Michelle depression is the kind of harm that is reasonably foreseeable due to Consonance’s admitted negligence for the incident. Defenses: No defense available, thus Concerted fully liable for negligence. Fauna v Concerted Pity Ltd Since Fauna suffers from a depressive episode, a recognized psychiatric illness, and does not suffer any physical injury, this is a case of DOC under MM, as provided in sis CLAW. From the facts, ‘sudden shock can be established as Fauna received sudden tragic news about the concert. Given her close relationship to Ben, it is reasonably foreseeable that she will suffer from nervous shock. Fauna satisfies the provision in sis CLAW as she is Ben’s mother, hence satisfying both sis(2)(c) and CLAW. It was established that Concerted admit liability in the tort of negligence concerning Ben’s injuries. In pursuant to sis(1)(a) of CLAW, Consonance’s liability should also extend to Fauna, as she is a parent of Ben and a family member of Ben. Fauna would have legal remedy in the tort of MM. Ben v Lisa As Alias’s conduct was a clear positive act causing further injury, this is a non- problematic case. Existence of DOC depends on reasonable verifiability of class of plaintiffs. By subsuming Ben under a broad class of plaintiffs – ‘persons receiving aid’ – the requirement of verifiability is easily fulfilled. Thus, it was reasonably foreseeable that Ben would suffer subsequent injury if Lisa failed to take reasonable care while rendering Ben aid. Hence, DOC is established, and Lisa is liable in relation to positive acts. Alias’s act of treating Ben with poison was negligent. Since the possibility of carelessly rather injuring Ben by treating the wound with poison is not far-fetched or fanciful, verifiability exists. The significance of further injuring someone is also a substantial risk. In considering the reasonableness of possible precautions, the issue of social utility may be raised to Justify the lack of taking precautions to avoid these risks. Yet, the likely conclusion is that Alias’s act of treating Ben’s wound with poison, which created a serious risk of harm, was not warranted, as Lisa has the option of taking precaution by checking if the bottle was in fact antiseptic liquid or poison. It as been established that even when acting for social benefit, the standard of care is higher for professional defendant, and carelessly treating a wound with poison constitutes negligence. In balancing the risk against the end, the risk that Lisa took when she treated Ben’s wound with poison was not Justified as Lisa has work experience from SST John’s ambulance, hence Lisa should exercise a higher degree of caution when treating Ben’s wound. In those circumstances, a reasonable man would have taken precautions to prevent foreseeable risk. Therefore, Lisa was negligent and this constitutes breach. There are no contentious issues in satisfying necessary condition here. ‘But for’ Alias’s not have sustained further injury. Pursuant to sis(1)(b) CLAW, we need to consider whether it is appropriate to extend the defendant’s SOL to the harm. Alias’s act of negligence directly caused Ben further injury when she treated him with poison instead of antiseptic. Sustaining further injury is the kind of harm that is a reasonably foreseeable result of being treated with poison, as it is not far-fetched or fanciful, indicating Ben’s injury. However, Lisa might argue that ‘but for’ her negligence, Ben was still injured by Christopher gelignite. The manner of harm was a foreseeable result of Ben’s injury as it is appropriate to hold Lisa responsible for the entire course of injury, even if Ben has sustained prior injury from Christopher negligence. Thus, Lisa has fulfilled the kind of harm and manner of harm test as Ben’s injury was reasonably foreseeable due to Alias’s negligent act. Lisa will try to seek protection from liability under so CLAW. Lisa fits the definition of â€Å"Good Samaritan† as she goes to Ben’s aid without expecting payment. However, to successfully use this defense, Lisa must prove that her act of assisting Ben was done oneself, and without recklessness. There is nothing on the facts to suggest dishonesty, but her act of treating Ben’s wound with poison could possibly constitute recklessness. You read "Michelle v Canconcert" in category "Papers" Ultimately, this should be decided by courts subjectively based on her circumstances, and if the defense applies, Lisa will not be liable for negligence. Darryl v Sarah Sarah owes a DOC to Darryl as an occupier of land because Darryl is an invitee to Sarah’s property, making him a lawful entrant. Occupier-entrant relationship is an established duty category, thus the existence of DOC presents no challenge. Since it s reasonably foreseeable that visitors coming onto Sarah’s land would suffer some kind of harm if Sarah failed to take reasonable care, Sarah owes Darryl an obvious Donahue type DOC. The issue is whether Sarah’s omission to warn is part of DOC. An existing duty to act has to be established for omissions to constitute negligence. Sarah’s requisite duty to act arises from Occupier’s liability in ACT legislation – sass CLAW. Similar to Azalea, Sarah has a general duty as an occupier to act positively to take reasonable care to avoid foreseeable risk of injury to entrants, in the circumstances. The DOC therefore clearly affords Sarah liability for omissions. Using sis CLAW, the breach enquiry examines Sarah’s particular conduct to ascertain, as a question of fact, if Sarah has breached DOC. If Sarah’s behavior is not reasonable, breach is established. Three potential breaches: 1) Sarah’s failure to warn (by erecting a warning sign) is the most likely omission to constitute breach. 2) Failure to patch the gully, or to engage in physical impracticality of such precautions. 3) Failure to fence the gully is unreasonable as the gully is not a latent danger. The gully, in these circumstances, could not cause harm to anyone without the person actively ‘Jumping over it, and it requires a fence all around, not Just at the particular area where accident occurred. Since the reasonableness of second and third precautions is uncertain and highly dependent on nature of gully, by common sense the first precaution (to warn) seems the most practicable. Similar to Wong, a contextual and balance assessment would establish that putting up a warning sign constitutes a reasonable and effective response to the foreseeable risk in this instance. In deciding the nature of required warning, obviousness of risk is a factor to insider. There is no breach when obviousness of risk makes it reasonable for defendant not to respond to the risk of injury. This usually relates to omissions to warn. With reference to the facts, a reasonable person would have warned the entrant about the â€Å"rugged† nature of the premises, and the gravity and likelihood of Dairy’s probable injury if he were to engage in outdoor activity with Sarah’s motorbike. In this context, Sarah was required to take reasonable care by warning of this obvious danger. From the facts, Sarah was negligent by failing to put up warning signs about the possible danger arising from the gully. Breach is established. There are two requirements for causation in sis CLAW. Firstly, negligence has to be a necessary condition of harm. Similar to Ideals Palace, there is no evidence to find that Sarah’s omission to warn, was a necessary condition of Dairy’s harm. The ‘but for’ test, functioning as a negative criterion of causation, fails here, as it is unreasonable to assume that Darryl would not have â€Å"Jumped† over the gully if Sarah had not been negligent in warning him. Simply showing the possibility of different consequences in the absence of defendant’s negligent omission cannot satisfy actual causation. Darryl must therefore establish on the balance of probabilities that he would have responded to the warning in such a way as to avoid the danger. Given Dairy’s thrill seeking nature, he would still have attempted to â€Å"Jump† over the gully with Sarah’s motorbike. Therefore, Sarah’s negligence in warning would not be found to be a necessary condition. The defendant’s SOL to the harm. In this instance the kind of harm was not foreseeable as it would be far-fetched or fanciful to assume that Darryl would not have attempted to Jump over the gully even if Sarah did not breach the failure to warn. Manner of harm is not in contention, as Dairy’s injury satisfies the manner of harm test in Wagon Mound – Dairy’s injury, is exactly the manner of harm that Sarah had reasonable foreseen. Since Alfred admitted liability under negligence, he owes damages. Calculation of Damages: Compensatory damages are divided into pecuniary, and non-pecuniary damages. Pecuniary: 1) Derived-from-John’s-loss-of-earning-capacity. John-is-entitled-to-recover-for-any diminution-in-capacity-to-earn. Since-he-is-still-able-to-work-after-accident, but in a- lower-paying-job, he-will-be-compensated-for-the-net-loss-in-prospective-earning opacity according-to-provisions-of sis CLAW. This-is-calculated-by-finding-the average-income-of-a-top-Rugby-League-player, since he was already a first grade Rugby-player-with the-Canberra-cavalry, and has-not-made-it-to-the-top yet. From that sum, deduct-his-predicted-earning-capacity-after-accident. Further-deduct-costs that-John-have-had-to-have-incurred-in-earning-the-income. 2) Compensation in claim for medical treatment expenses. As long as John has paid for past medical treatment, relating to relevant injury, he can claim the costs. John will also be compensated for subsequent, long-term medical care, even though they ere provided free of charge by Elena. Even though Elena personally provided the medical care, principle in Australia is such that John will still receive compensation for gratuitous services provided. Damages for this will be calculated based on reasonable and commercial costs of providing the care. ) Discounts are considered because a sum of money is given for future pecuniary loss. Discounts for all future economic loss. It is usually 3% in all cases for ACT. Next, discounts-for-vicissitudes-of-life-usually-applied-to-future earning capacity only, and starts with 15% but varies circumstantially. ) Collateral-benefits-does-not-apply, as the intention with-whi ch-the-monetary benefits-from-his- â€Å"mates† was to-assist-John-in-bill-payments, and-not-reduce-the liability of Alfred. Non-pecuniary: 1) Compensation for loss of amenities (enjoyment of life) is set out in sis CLAW. It is likely that John will be compensated here as John has to give up his Rugby career and his pastime of waterier. 2) No compensation for pain and suffering and loss of expectation of life as no evidence in facts to suggest otherwise. Ben v Alex Vicarious Liability: Since Ben is unable to sue Christopher, Ben might claim damages from Alex under legislation between Alex and Christopher. From Hollies/Stevens, it is necessary that an employer-employee relationship be established between Alex and Christopher for Alex to be vicariously liable. The case involves an independent method for distinguishing an employee from an independent contractor (C). From the facts, Christopher has specific skills as a builder who is able to make an independent career to generate ‘goodwill’ given his reputation for having good workmanship. Alex had little control over the manner of how Christopher performs his work as Christopher has flexible working hours. Alex id not superintend Christopher finances, as Christopher was paid a fixed sum of money. Christopher also undertook the provisions of insurance and deducted taxes himself, and provided for his own leave arrangements. How to cite Michelle v Canconcert, Papers

Global Brands Relationship Marketing

Question: Discuss about the Global Brands for Relationship Marketing. Answer: Introduction Samsung is one of the well known brands in the world of electronics. It has almost all types of electronics products ranging from entertainment to usage-ability (Jorfi and Gayem 2016). The numerous products include Television, monitor, refrigerator, washing machine, laptops and Smartphones (Yu 2014). In this assignment, the brand positioning of the organization will be evaluated. Several factors such as target market, nature of competition, Brand Mantra, Point-of-parity and Point-of-difference will be evaluated. In comparison to Samsung brand, LG will be selected as the later at present is the biggest competitor of the earlier. Brand Positioning Target Market Target Market of Samsung Segmentation Demographic Age: 20-60 Years Income: $500- Above (Per Month) Gender: Includes both male and female customers Occupation: Businesspersons and good job holders Psychographic People having high brand consciousness People having sophisticated lifestyle Behavioral Customers, who like extra benefit from the electronic gadgets they use Target Both young and old age people are the customers of Samsung. Especially, young age people are main target of for mobile phones. Though high income group having own business or having good job are target customers of the brand, still some of the student group having no job are also the customers. People having strong brand image are the main target of this brand. Positioning Better quality and better design for every product including TV, Smartphone, Refrigerators etc Affordable price Innovative technology Wide variety in products Table 1: Target Market of Samsung (Source: Mansour 2015) The differentiating factors that have attracted the target consumers are given below: Figure 1: Differentiating factor of Samsung (Source: Jung 2014) 2.2 Nature of Competition The main competition of Samsung in the world of electronics is with LG. Both of the organizations are providing almost same type of products but the types of services and prices are different (Kim, Lim and Choi 2014). Moreover, Samsung is a great competitor in the world of mobiles, whereas its entertainment products are limited in range. The brand association of Samsung is given below: Figure 1: Brand Association of Samsung (Source: Kim, Lim and Choi 2014) Brand Mantra Figure 1: Brand Mantra (Source: Teimouri et al. 2016) Thinks Differently One of the prime brand mantra of Samsung is its way in thinking differently to launch new electronic products. It manufactures Smartphone and other electronic gadgets with best features with innovative technology and design. With variety in its products categories, it can attract wide range of customers. Focus with Quality While manufacturing the products with innovative features, Samsung never compromise with their quality of their products (Aggarwal and Arora 2013). This brand always uses current and modern technology to facilitate young generation. Providing top quality product is the highest priority of this brand. Self-image Samsung has become able to create its strong self-image, as it is able to provide customized products to the customers. The brand is able to meet unique needs of the customers with their changing demands. The organization provide easy user interface for its devices, which help the customer a lot while using those device. Share Happiness Samsung is quite able to provide high quality electronic devices with affordable price. People from middle-income group to high-income group, all are able to afford Samsung products. The prime goal of this brand is to make its customers to be well communicated with each other through sharing their happiness. Targeting Strategy Samsung has targeted middle to upper income group as their target customers. Within this income group, the businesspersons and good service holders are included (Mosavi and Kenarehfard 2013). They mostly purchase the devices both for their home and office purposes. Apart from that, most of the new generation people, who are in school and college, are more inclined to purchase electronic gadgets. Therefore, the brand has targeted student group also as their customers. High quality with moderate cost is the prime competitive advantage for Samsung products. The durability of Samsung products is quite longer than other brands in the market. The organization uses differentiated strategy for targeting their customers. With wide variety of product range, the organization uses different promotional messages for each of the products. Each of the messages communicates different benefits to the customers. Point-of-Parity (P-O-P) P-O-P Samsung LG Necessary Clarity is picture quality of LED TV Brought innovation in digital inverter compressor, Bubble generation in washing machine, Uniform cooling and biosleep Introduced slim features in most of its electronic gadgets Clarity with eye-soothing features are included in LG brand Brought innovation in health guard of AC, automatic door in refrigerators, Side-by-side door of refrigerators Introduced ultra-slim features in most of its electronic devices Competitive Leading producers in TV and Smartphone Prices of the electronic devices are less than LG products Includes all kinds of customers Leading producers in Home appliance like refrigerators and ACs and others Prices of electronic devices are more as compared to Samsung products Includes only high-end customers Table 2: Point-of-Parity of Samsung (Source: Yektan, Nayebzadeh and Rabbani 2014) Point-of-Difference P-O-D Samsung LG Strong Strong brand value due to its association with top celebrities Energy efficient products reduces 20% electricity bill Unique product differentiation and first mover in any market LG does not have its own brand ambassador Products with energy efficiency costs higher Last market entry and priced higher Favorable Price against features are extremely comfortable Extended warranty features Price is comparatively higher than other electronics products Warranty is limited to most of the products Unique Brand Associations Brand associations mainly satisfy emotions, comfort and feelings (figure 1) Brand association mainly satisfy need of consumers, against which price is higher Table 3: Point-of-Difference (Source: Hadjikhani, Lee and Park 2016) Reference List Aggarwal, V.K. and Arora, S., 2013. Global Brands Impact of Relationship Marketing on Customer Loyalty: An Analytical Study.Global Journal of Management and Business Studies,3(8), pp.843-848. Hadjikhani, A., Lee, J.W. and Park, S., 2016. Corporate social responsibility as a marketing strategy in foreign markets: the case of Korean MNCs in the Chinese electronics market.International Marketing Review,33(4). Jorfi, S. and Gayem, A., 2016. Brand Equity, Brand Loyalty and Consumer Satisfaction (Case study consumer goods of brand Samsung in shops of Khuzestan).International Journal of Humanities and Cultural Studies (IJHCS)à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ ISSN 2356-5926,1(1). Jung, S.C., 2014. The Analysis of Strategic Management of Samsung Electronics Company through the Generic Value Chain Model.International Journal of Software Engineering and Its Applications,8(12), pp.133-142. Kim, J.H., Lim, S.A. and Choi, H.H., 2014. Promotional Video Production which fused The Motion Graphics and Color Marketing.Life Science Journal,11(7s). 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